Kährs Group, manufacturer of wood flooring and PVC-free resilient flooring, continues its e-commerce initiative through a broad launch of the Kährs Direct service for the B2B segment in wood flooring. A pilot project has been successfully implemented with selected customers in Sweden since 1 June, and the service will now be rolled out for additional B2B flooring customers.
Through Kährs Direct, customers can see their assortment with customer-unique prices and delivery times. They can also request quotations, order floors and accessories, and easily get an overview of their relationship with Kährs – from quotation to order and delivery.
"B2B flooring customers are a priority target group for Kährs, and our e-commerce service Kährs Direct is part of the group's general digitalisation journey. The ambition of the service is to improve the customer experience and increase transparency while simplifying workflows for both the customer and ourselves. Altogether, this will lead to increased loyalty, a strengthened position as a leading premium partner and more internal time for customer relations," says Christer Persson, President and CEO of Kährs Group.
Kährs Direct is Kährs' second digital initiative in a short period of time. Earlier this year, a digital work platform for architects and project managers was launched.