INTERFORST 2014 achieves great success

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Press Release: Interforst
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INTERFORST 2014 came to a close with outstanding results. 450 exhibitors – 288 national and 162 international companies – from 27 countries presented the latest products and innovations of the forestry industry on a gross space exceeding 70,000 square meters from 16 to 20 July. With some 40,000 square meters the net space increased by 15 percent compared the previous event.

The number of international exhibitors grew by 25 percent. Besides Germany, the top exhibiting countries were Finland, France, Italy, the Netherlands, Austria, Sweden and Switzerland. But also companies from countries such as China, Canada, Turkey and the USA were present at INTERFORST.

Once again, some 50,000 visitors from 72 countries came to the Munich exhibition grounds on the five trade show days.  The event received top ratings by them. 18 per cent came from abroad; thus the events international mix increased once again. The majority of the visitors came from Austria, Switzerland, Italy, France, Slovenia, Luxembourg, Croatia, Hungary, Romania and the Czech Republic.

Dr. Reinhard Pfeiffer, the responsible Managing Director of Messe München, is very satisfied: “The growth rates, the high satisfaction among the exhibitors and the visitors and the ongoing internationalization prove that INTERFORST has impressively confirmed its leading position in the industry.”

The survey conducted by TNS Infratest, an independent opinion research institute, showed the following results: 90 per cent of the exhibitors rate INTERFORST as excellent to good and 97 percent indicate that they will participate in INTERFORST in 2018 again. The exhibitors also praised the quality of the visitors (87 percent). 93 percent ranked the benefit of their participation in the trade show as excellent to good.

The mood among the visitors was similarly good. 96 of the respondents would attend INTERFORST again. Top ratings were given for the completeness and width of the range of products and services on offer (95 percent excellent to good), for the presence of the market leaders (95%) and the international mix of the exhibitors (91 percent). A very great number of visitors praised the high quality of the Related Events. From 94 percent of the visitors, INTERFORST received the overall rating excellent to good.

Also in 2014 INTERFORST was accompanied by a sound professional program of related events which integrated science, politics and business into the trade show activities and contributed to the great success and high quality of the trade show. The conference and forum program was placed under the motto “Harvesting wood – the responsible way forward” and was extremely well received.

Sustainable and resource-efficient timber use was in the focus. Well-known experts held lectures on the topics of energy wood, the trends in forestry technology and the potentials and strategies of the market.

In collaboration with strong partners, INTERFORST offered a platform for practice-oriented demonstrations at the special shows. Health and technical topics covering all aspects of the workplace in the forest were the focal points. But also the areas of IT diversity and resources in the forest were not missed out.

The special shows of the German Statutory Accident Insurance (Deutsche Gesetzliche Unfallversicherung - DGUV), the German Board of Trustees for Forestry Work and Technology (Kuratorium für Waldarbeit und Forsttechnik e.V. - KWF) and the German Social Insurance for Agriculture, Forestry and Horticulture (Sozialversicherung für Landwirtschaft, Forsten und Gartenbau - SVLFG) were presented in the midst of Hall B6 and attended by numerous trade visitors.

Experts from business and politics met on the “Green Couch” for the second time after 2010. The discussion forum had been developed and was accompanied by the Bavarian Forest Owners’ Association and the Bavarian State Ministry of Food Agriculture and Forestry. Twice a day, experts were discussing the latest topics from forestry and the timber industry. Robert Morigl, Head of Division at the Bavarian State Ministry of Food, Agriculture and Forestry, was delighted: “The “Green Couch” is a visitor attraction and an excellent platform for discussions between experts on the Couch and the audience. Our joint stand is being very well received. “

The attraction on the open-air site was the “Stihl Timbersports Series”. During the show demonstrations, German top athletes presented maximum performances with axes, trim and chain saws. Several times a day, visitors could authentically experience demonstrations of this enthralling extreme sport.

Moreover, the Bavarian Logging Championship Association (“Verein Waldarbeitsmeisterschaften Bayern 1996 e.V.“) organized its competition for forest workers for the fifth time already.

The next INTERFORST will be held in July 2018.

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